10/13/2023 0 Comments Cashflow quadrant pdfIt classifies a firm’s product and/or services into a two-by-two matrix. The BCG Matrix is one of the most popular portfolio analysis methods. The Boston Consulting Group Matrix (BCG Matrix), also referred to as the product portfolio matrix, is a business planning tool used to evaluate the strategic position of a firm’s brand portfolio Brand Equity In marketing, brand equity refers to the value of a brand and is determined by the consumer’s perception of the brand. What is the Boston Consulting Group (BCG) Matrix?
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